Since its inception in 1996, 88HIPHOP.COM has been a key gathering point for the global community of Hip-Hop performers and fans alike, a site that provided crucial early exposure that helped launch the careers of many of the genre's biggest stars, including Eminem, 50 Cent and Nelly. With this new announcement, 88HIPHOP will bring Hip-Hip music and culture from around the world, including both new and rare classic content from one of the most authoritative online video archives dedicated to Hip-Hop, to Joost.
'By partnering with Joost, we'll be able to use the Internet to reach the broad global audience devoted to Hip-Hop music and culture, in an on-demand, interactive television-like platform,' states Randy Nkonoki-Ward, Founder and President of 88HIPHOP. 'Together with Joost, we're offering a new generation of performers and independent video producers a respected brand through which they can showcase their artistry worldwide, in a context that puts it beside many of the greatest performances and moments in Hip-Hop's history. And since we stress creativity and passion, we also provide advertisers with an efficient means to reach the style- and brand-conscious community of Hip-Hop lovers.'
Thanks to Top40 charts.