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Friday, June 15, 2007

The future of tech is in the developing world

NEW YORK (Fortune) -- It can't be said too often, because so few people even still understand its gravity: The adoption of technology in the developing world is tech's biggest trend. A new report by Forrester Research predicts there will be 2.25 billion PCs in the world by 2015, up from 755 million today. The vast majority of that growth will come in places like China, India, Brazil and Eastern Europe.

This growth has implications for everyone developing technology, whether chips, devices, software, or Internet and communications services. If you want to go where the growth is, you have to think about the developing world. But in many cases this will mean a complete reset of business models, towards lower costs, higher volumes and ever-easier user interfaces. Writes study author Simon Yates: "Reaching these users in a cost-effective manner with technology that is relevant to their lives requires a fundamental shift in the way computer hardware and software is designed, assembled, financed, and distributed."

read the full story at CNNmoney

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